PONS Case Study

My role: Product Designer
Year: 2024

Description

PONS is a trusted source for quickly connecting talent and business owners for remote work. Pons offers a platform where people with expertise in technology or customer care may locate a remote job that suits them, and where business owners can quickly hire these individuals for the open positions.

Idea & Concept

PONS is a trusted source for quickly connecting talent and business owners for remote work. Pons offers a platform where people with expertise in technology or customer care may locate a remote job that suits them, and where business owners can quickly hire these individuals for the open positions.

01Empathize

02Define

03Ideate

04Prototype

05Test

Survey

PONS is a trusted source for quickly connecting talent and business owners for remote work. Pons offers a platform where people with expertise in technology or customer care may locate a remote job that suits them, and where business owners can quickly hire these individuals for the open positions.

How old are you?

<20
16.0%
>50
4.0%
40-50
12.0%
30-40
20.0%
20-30
48.0%

How much did these platforms live up to your expectations?

very high
10.3%
very low
9.0%
low
37.2%
medium
32.1%
high
11.5%

Have you ever used job-search websites?

yes
78.0%
no
22.0%

Did you create your own resume from scratch or did you use a resume builder?

made from scratch
24.0%
Resume builder
76.0%

Have you got a resume?

yes
77.0%
no
23.0%

Have you ever performed remote work?

yes
29.0%
no
71.0%

What degree of education do you acquire?

high school diploma
16.0%
phd
1.0%
master
19.0%
bachelor
41.0%
associate
23.0%

Personas

PONS is a trusted source for quickly connecting talent and business owners for remote work. Pons offers a platform where people with expertise in technology or customer care may locate a remote job that suits them, and where business owners can quickly hire these individuals for the open positions.

Emil Ahmet

Istanbul, Turkey

Age:

24

Status:

Single

Education:

Bachelor’s degree, Information technology

Occupations:

Freelancer Java Developer

Income:

12,000$ /y

Places:

Emil spends most of his time at home. Sometimes he spends more time with his friends.

Devices:

Laptop & Smart phone

Hobbies:

Reading books, Music, watching TV

Pain points:

1- His income is less than his expectation.

2- He is very talented, but his work experiences are not diverse enough to make him progress.

3- Sometimes he can’t find any customer and it makes his life unstable.

End goals:

1- He wants to increase his income.

2- He wants to expand his experiences and do diverse projects.

3- He wants to have a continuous projects and be sure of its payment.

Scenario:

Emil is a java developer and is working as a freelancer. He wants to find suitable job opportunities in his professional field so that he can work remotely and increase his income and get relative job stability.

Globex Corporation

Commercial Company

Date of Establishment:

2021

Company size:

10-50

Industry:

Commercial

Location:

Celina, Delaware, USA

Pain points:

1- They need to stay in touch with their customers.

2-They have a small space and do not have the ability to increase the number of employees in their office.

3- They can not hire a full-time employee to communicate with their customers because they have not yet earned enough.

End goals:

1- They want to hire people to connect with their customers and try to find a new customer.

2- They want to outsource this job.

3- They want to use experts in this field.

Scenario:

Globex is a Commercial company that specializes in Importation of sanitary ware. They need to hire people to connect with their current and new customers, but they do not want to hire a full-time employee. Also, they are not hiring professionals and want a professional team to do it for them.

Abriella Pérez

São Paulo, Brazil

Age:

29

Status:

Divorced

Education:

College degree

Occupations:

Travel Counselor in a travel agency

Income:

20,000 R$/y

Places:

She spends more than 8 hours in the office and the rest of her time at home or sometimes with her friends

Devices:

Laptop & smart phone

Hobbies:

Music, Movies, Spending time with friends

Pain points:

1- She is not satisfied with her income.

2- He is very talented, but his work experiences are not diverse enough to make him progress.

3- She has a high level of public relations.

End goals:

1- She wants to change her job and find a new job by more income.

2- She likes go to university and study in community field.

3- she likes to find a remote job to have more free time.

Scenario:

Abriella wants to find a new remote job where she can use her skills more and also earn more. She also plans to avoid wasted time commuting to work to save more time

CoolLife

Insurance Agency

Date of Establishment:

2009

Company size:

100-199

Industry:

Insurance

Location:

Allentown, New Mexico, USA

Pain points:

1- They don’t have a completed automatic chain of services.

2- Their website is old and needs to be up to date.

End goals:

1- They want to expand their business and therefore have to provide the infrastructure.

2- They want to hire more people to expand their company, which includes full-time and part-time employees.

3- They want to hire professional experts with a best possible salary.

Scenario:

CoolLife is an insurance agency that has been operating since 2000. After years of working in this field and gradually increasing their activity, they intend to scale up their business again. They want to design a product to provide electronic services to their customers. This product needs to be designed and developed, and for this reason, they want to hire a team to work for them remotely..

Customer journey map

Scenario

Emil is a back-end developer and is working as a freelancer. He wants to find suitable job opportunities in his professional field so that he can work remotely and increase his income and get relative job stability.

User Expectation

1- He expects to be able to make a good resume.

2- Give him the necessary training for a new job.

3- The clients he works for be credible and legal.

Stages

Create Resume

Search for a Job

Apply for Jobs

Qualification

After a while working

Doing

Benchmark for a standard resume template

Search for resume creators (Websites or applications)

Talk with specialists to create a professional/standard resume

Search on job-search websites

Search on freelancing websites

Create a LinkedIn profile and look for job openings

Check with friends or professionals

Find clients and companies one by one

Send resume for each client or company

Wait for a response

Receive a Email or a call for interview schedule

Interview

Wait for response

He performs his duties each day at work.

Touch points

Google

Word of mouth

Advertisements

Linkedin

Microsoft office

Job seeking platforms

Google

Word of mouth

Linkedin

Advertisements

Job seeking platforms

Companies website

Email

Phone

Email

Voice/Video call

Timetracker

Clickup

Hubstaff

Trello

Thinking

Is my resume suitable?

What can i do to have a professional resume?

How can I determine which material on my CV is required for specific job position?

Which one offers more chances?

Which one has a stronger and more extensive communication with Client?

Which has more free features or is free at all?

Are these businesses/companies trustworthy?

How long will it take for me to hear whether I was accepted or not?

What is the hiring process of these companies?

I'm interested in this position, and I hope my interview goes well.

Will this company respond to me, and if so, when?

Maybe I could make more money.

I could be employed by a company where my knowledge and skills would be more effectively implemented.

I'm glad I've finally found job position that will look well on my resume.

Feeling

I'm worried about suitability of my resume

I am confused. Making a decision between these platforms is really challenging.

He is eager to know whether he has been accepted or not.

Concerning if I'm qualified for this job positions

He is pleased to have found numerous businesses and employment opportunities.

He is grateful that he had the opportunity to have a interview with numerous companies.

He is dissatisfied because only a few of the companies he applied to for interviews after sending his resume to numerous companies.

He is pleased that he was able to finally find a job position.

He is anxious because he worries that perhaps he is not the suitable candidate for this job.

He is worried about receiving his salary on schedule.

Opportunities

At this point, we can offer our user an appropriate resume builder along with several templates for various jobs.

In order to provide clients that are hiring with the opportunities that Talents are seeking, we must contact with them and have a list of their job positions on hand.

To avoid the user being confused, we can handle this challenging and unclear communication path between the user and the client on our own.

Later, we will conduct the application, the interview, and so on. If necessary, we will provide the individual with the required trainings.

Anyone can work for more than one company, and no one is forced to do so for an extended period of time.
We can guarantee that salaries will be paid on time and that Talents won't need to get in touch with their companies in order to get paid.

Scenario

CoolLife is an insurance agency that has been operating since 2000. After years of working in this field and gradually increasing their activity, they intend to scale up their business again. They want to design a product to provide electronic services to their customers. This product needs to be designed and developed, and for this reason, they want to hire a team to work for them remotely.

User Expectation

They need to sign a contract with a company that:

Assist them in hiring the right people
Hire employees for them

Stages

Research

Finding Talent

Qualification

After a while working

Doing

Search in google

Search in job seeking platforms

Search in freelancing websites

Post the job opening on job-search websites.

Post the job opening on LinkedIn

Gather and check the resumes of potential candidates.

Professionals review resumes in detail

Select a few resumes for the interview

Schedule a date for the talent interview.

To make sure they are appropriate, keep an eye on them utilizing tools for activity and time tracking.

To collaborate on projects and see the outcomes, we use online project management tools.

Touch points

Google

Job seeking platforms

LinkedIn

Advertisements

Word of mouth

Google

Job seeking platforms

Linkedin

HR specialists

HR specialists

Email

Hubstaff

Clockify

Clickup

Trello

Thinking

Where can we find a web developer to hire?

Where could we place a job posting?

Which platforms have a higher talent pool?

Which is superior?

Which of them is more suited to our ideal career?

Which of them are the most standard?

How can we be certain that the information on these Talents's resumes are true?

How can we determine the extent of their abilities and skills?

It is quite challenging to fully track this employees.

Transferring some of these employees' worldwide salaries could lead to a lot of issues.

They didn't fully live up to our expectations.

Feeling

excited to begin a new path

We are anxious about whether or not we will be able to find someone qualified to complete our crucial tasks

I was confused. It is really challenging to decide amongst them.

I must have full confidence in my employees.

we are worried whether these people are who they claim they are or not

we are happy that we were able to find some experts.

We appreciate the beginning of this new road.

This method of working with remote staff concerns me.

Opportunities

We must work to enhance SEO.
We must have a successful marketing plan.

To be able to satisfy employers' demands for employment hires at any moment, we need to have a sizable and comprehensive pool of approved individuals.

We conduct the initial interview and approval so that the clients won't have to worry about it.

We handle the payments and tracking
In non-specialized circumstances, we minimize communication between the employer and employees.

Problem statement

Our company, faces inefficiencies and challenges in its talent acquisition and client matching processes. Talents submit their resumes, which are then manually converted into standardized templates by our team. These templated resumes are subsequently shared with potential clients for acceptance or rejection.

Additionally, administrative staff encounter obstacles with certain workflows, resorting to different tools for tasks that lack appropriateness and efficiency. As a result, our current processes suffer from inefficiency, manual labor, and disjointed workflows, hindering our ability to effectively match talents with suitable clients and deliver a streamlined experience for all stakeholders.

Illustration of a team facing an unclear problem around a whiteboard with a question mark

Ideation

Our proposed solution involves the development of an integrated platform to streamline our talent acquisition and client management processes. Firstly, we will implement an efficient resume maker tool for talents, allowing them to easily create and manage their resumes directly within our platform, eliminating the need for manual conversion. Next, we will introduce an intuitive admin panel encompassing all operational workflows, empowering administrative staff to efficiently manage tasks without relying on external tools like Excel or Google Sheets. Additionally, we will introduce dedicated talent and client panels, providing tailored interfaces for talents to manage their profiles and for clients to view and interact with available talents, including creating job positions and managing talent acceptance or rejection. By centralizing all operations within our platform, we aim to enhance efficiency, streamline workflows, and improve the overall experience for both talents and clients